The Topps company developed its bazooka bubble gum product in Brooklyn, new York after the end of world war II. It was named after the humorous musical instrument which entertainer bob burns had fashioned from two gas pipes and a funnel in the 1930s. (this contraption also gave its name to the armor-piercing weapon developed during the war). Bazooka, with its distinctive name, taste, and red, white and blue logo and packaging, soon became a familiar part of Americana. As a matter of fact, a psychological study of tastes and smells that bring back memories found that one of the most frequently identified items was bazooka bubble gum.