ALMOND ROCA comes to you with a history as flavorful as its fresh almonds, and as rich as its buttercrunch toffee. It all started back in 1923 in Tacoma, Washington. Harry Brown developed a recipe for the crunchy log-shaped candy destined to become a worldwide favorite. J.C. Haley wanted an unusual name to go with the new almond confection they had invented. After 5 billion pieces and 5 billion smiles, "Roca" has taken on a new, universal meaning: fresh - and - lively - crunchy - chewy - taste - sensational - buttery - chocolaty - delight. The product was an immediate success, but some method had to be found to protect all that fresh, buttery goodness. The confection emerged from being a well-kept secret of the Pacific Northwest during World War II. Since it was packed in air-tight tins, it could be shipped to the troops overseas and remain fresh. It became so popular that an entire chapter was dedicated to the crunchy morsels in the Official History of World War II. ALMOND ROCA buttercrunch toffee has traveled around the world ever since. It has been shipped to more than 63 markets over the past 80 years. Today, nine decades and three generations of Haleys later, ALMOND ROCA buttercrunch toffee is still being made with the same care in the same factory where it all started. The factory has become a historic landmark and the candy has earned the title of "America's Finest Confection."