Milka chocolate is Kraft Foods' best-selling brand of milk chocolate. It is sold in bar form, in holiday shapes, and in a variety of specialty forms. The name "MILKA" consists of the words Milch and Kakao (Milk and Cacao in German). Milka is the leading European chocolate and one of Kraft's billion-dollar brands. Milka's unique lilac-colored packaging and the famous lilac cow symbolize its Alpine heritage .