It is made from toasted whole grain oats for a healthy and delicious breakfast cereal. Breakfast cereal is all we make. We use only the highest quality ingredients. There's nothing artificial, no added saturated fat or hydrogenated oils, no high fructose corn syrup. This product contains animal derived geLatin as an ingredient. It may not be suitable for those following a vegetarian, vegan, Kosher, or Halal diet. Our company has been owned by the same family for four generations. Mom's best is named in honor of our mother who taught us the importance of good food, as well as stewardship. Breakfast cereal is all we make. We use only the highest quality ingredients.