This classic and traditional candy has been the perfect way to tell someone "Happy Valentine's Day!" since 1866. Now, for the first time in its 145 year history, the New England Confectionery Company is unveiling a new generation of Sweethearts® that includes all new expressions selected entirely by the American public, along with a re-formulation of the iconic candies made in the USA. New Sayings & Colors For the first time in 145 years, Sweethearts® discarded all its previous phrases and asked the American public to tell us how they express their love. The 2010 Sweethearts® are featured in bright and bolder new colors. New Flavors & Texture All new flavors for 2010 Sweethearts® include Strawberry, Green Apple, Lemon, Grape, Orange and Blue Raspberry. The new Sweethearts® have been re-formulated to be softer and more fun to eat. 36 - 1oz boxes