In 1868, Jean Tobler(Theodor Tobler's father) owned his own confectionery shop in Bern, Switzerland, producing chocolate confectionery from products supplied by other manufacturers. In 1899, Demand for Tobler's chocolate products was so great that Jean Tobler founded a chocolate factory of his own. With his sons, he established the "Fabrique de Chocolat Berne, Tobler & Cie". In 1908, Theodor Tobler and Emil Baumann (Theodor Tobler's cousin) invented a unique chocolate bar, TOBLERONE! The TOBLERONE special recipe, triangular shape and instantly recognizable logo made it distinct. "TOBLERONE" is a play on the names "Tobler" and "Torrone", the Italian word for honey and almond nougat. In 2008, TOBLERONE celebrated its 100th anniversary. Savor the newest flavor in Toblerone's family of chocolates and enjoy over 100 years of tradition and finely crafted chocolate.