Launched in 1994 with a name and taste all its own, Winterfresh created an "Icy Cool Breath That Lasts" craze for that refreshing Winterfresh flavor. Its unique and stylish advertising has helped make it a top-selling chewing gum among U.S. teens. Past marketing campaigns have included sponsorship of the extreme sports X-Games competition, and the Winterfresh Network, which offered teens the chance to create Winterfresh commercials. Winterfresh is one of the top teen gums in the United States and is available in the U.S. and Europe.